Say cheese! Almost every individual is not clicking photos these days and posting the same on Instagram. With more than 700 million users every month, stellar storytelling, and unmatched engagement potentials, Instagram is one must-have tool for brand marketing.
Consumers have widely adopted this social media channel, and even brands are going for it. But the main question is whether the brands are getting the best out of this highly engaging and alluring visual channel.
Of course, Instagram marketing is one way of achieving success with your social media marketing campaigns. But you will have to know how to use this channel most effectively.
Below, you can discover the seven ways in which you can use Instagram for increasing engagement, optimizing sales, and driving consumer acquisition:
Videos, Videos, and More Videos
IGTV, live videos, and Instagram videos allow brands to connect with users through something more than just static images. Initially, the videos to be posted on this channel were restricted to 15 seconds only. But with the platform realizing that the longer is better, users can now upload and record up to one minute!
Of course, video marketing on Instagram has gained huge popularity. But there’s still room for growth. Companies need to get more comfortable with their videos, as this will allow them to take the best advantage of the channel.
Creating Instagram videos with the use of the right free video editing software can further help brands in driving website purchases, traffic, positioning, awareness, and, most importantly, in delighting the customers.
Integrating Instagram Story Videos
More than 250 million active users view the stories on Instagram regularly. Since the stories come with a life span of just 24 hours, they generate a kind of urgency. There are different ways in which Instagram Stories can be used for promoting a business.
Brands can successfully tap into people’s fondness for offers and deals by using time-sensitive Instagram Stories. They can include limited-time deals in their stories and randomly choose posts featuring such offers to keep the viewer’s guessing game on.
Instagram Stories can even be given a human touch by introducing the people beyond the services and products. Nevertheless, try doing this only when the stories have already attracted the interest of the audience.
Showing products in action can even be of good help! When creating product videos, try giving viewers the feel about the appearance and the features of the item. Always keep in mind, Instagram Stories entail in-the-moment and genuine interactions. So, it works to have unscripted videos.
Use Evolving Features and Styles of the Platform
It is quite likely for you to have your very own values, voice, and style as a brand. And you will have to stick to them to make your presence felt. But at the same time, you also need to stay abreast of the latest design trends, memes, and styles on Instagram.
There is no using posting outdated content or content that appeared top quality the previous year. This will bring nothing and will result in lost followers. What you must remain bent on is keeping up with the latest Instagram releases and features.
Do not forget to watch out the competitors closely for monitoring trends. If possible, carry out proper research on what styles are content are in this season. Remember, although Instagram works great as a visual podium, texts also play an important role.
Have Your Focus on Creating Top Quality Content
Be it product images you are going for or videos; make sure the content you are creating is of the highest quality. You need to prioritize the significance of creating superior quality Instagram content above everything else.
The images posted on this channel generate around 23% more viewers in comparison to Facebook. However, you can experience this benefit only if you produce high-quality content. For this to happen, the very first thing you need to do is follow your competitors and see how they are using the platform.
In doing so, you will probably learn what works and what does not works when using Instagram for social media marketing. Remember, the “behind-the-scenes” videos work fine on this channel. So, have your focus on creating such content.
Keep Posting consistently
If you are consistent with your posts Instagram, there is probably nothing that can stop you from tasting success in your social media marketing campaign. Being consistent with your posts will also help you increase your audience.
Studies show that Instagram users post once during the day. The ones with larger fan bases post two to three times every day. The data suggests that brands looking to gain many followers should have a high posting frequency on Instagram.
It is also worth noting that Instagram does not have any algorithms for filtering the user feed. So, there are no chances of drop-offs in user engagement and reach if brands keep posting consistently.
Try Sharing the Latest News
You can easily stand ahead of your competitors by sharing the latest news and by keeping the users updated regularly. This requires finding sources and ensuring you can deliver what the people want and that too before your competitors do this.
Engaging prospective buyers is easy by delivering the latest news. This will help you get ahead of the curve as far as social media marketing is concerned. Delivering the latest news means you must have a close watch on the industry and also ensure that you have all the facts ready to be posted. After all, you do not want to gain a bad reputation by spreading false information.
Interact with the Users
Last but not the least, interacting with the users, along with the other brands on Instagram, is necessary for increasing brand awareness and growing followers. You can do this by frequently liking and commenting on the posts of the followers or the brands that you can coordinate with.
Parting Words
Getting started with social media marketing on Instagram is way easier than using other channels. Nevertheless, you must arm yourself with the right techniques and tricks to grab instant success.
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