The Magic of Subtitles
The importance of subtitles is observed in many different day-to-day aspects, especially among the online media world. Unsurprisingly, the addition of subtitles makes a video a lot more appealing, plays a big role in the engagement of viewers and increases the overall convenience.
– Increased Appeal
Research shows that more than 85% (2/3) of videos are watched muted on social media platforms such as LinkedIn, Facebook, etc. People are very fond of subtitles since they massively improve comprehension and immersion, even when the audio is in the viewer’s native language. Visual stimuli have been proven to enhance learning and make the video more appealing. This is especially important for a platform such as LinkedIn where you need to take everything into consideration when you’re trying to promote a business or educate your viewers.
– Good First Impression
The first five seconds of video content need to spark the viewer’s curiosity and hook them to watch the rest of it. Unfortunately, LinkedIn videos auto-play on mute, which essentially splits the entertaining aspect in half. Subtitles give you an ability to still pass that crucial information and make your audience more engaged. With people’s attention spans shrinking every year, this is one segment that can either make or break your attempt to attract viewers.
– Wider Accessibility
Around 1.3 billion people all over the world are deaf or have a hearing impairment. Without subtitles, this essentially means that almost 20% of the entire world population won’t have access to your content. Add to those people who are in noisy environments or in a disturbance-free area, and it should paint a picture of just how important subtitles are. Showing that you’re able to express yourself in text format will open up a whole new crowd of people which might just give you a spike in publicity.
Adding Subtitles To a LinkedIn Video
Fortunately, LinkedIn has already implemented the upload of synchronized captions. Once you have the corresponding.SRT file (most common file extension for subtitles) that contains the speech in text format, it’s a simple two-step process. The more complicated part is acquiring the transcription of the whole video – but there’s also an easy way.
– Transcription Services –
Manually adding subtitles to the whole video is very tedious and time-consuming, especially if you’re a slow typer or have multiple videos that you want to be uploaded. Thankfully, there are many transcription services available on the web that take that load off of you for a certain price. The traditional ones employ manual workers such as Rev, TranscribeMe, GoTranscript etc. Unfortunately, they have long turnaround delivery times and have been known to provide sub-par quality for high prices.
– Automation –
A more modern solution is automated audio to text converter online, One of them is audio to text converter Audext.com, a completely web-based tool that uses some of the most modern technological advancements to make your content accessible to everyone through automatic transcription. The whole process is done in a couple of minutes to make it readily available for you even in a pinch. It’s more cost-effective than any other method. The in-built text editor is very useful for adding any notes to your audience throughout the video if you wish to do so.
To further ease the process, Audext interconnects every single word with the corresponding timestamp in the video. Since this is how subtitles are synchronized properly, you won’t run into trouble of having a delayed text output compared to the moment of speech. This means that your.SRT file will be ready for upload as soon as the transcription is finished.
After you’ve logged in to your LinkedIn account and have both the video and the subtitle ready to go, the rest is a breeze. Start a new post and select your video file through the little camera icon. On the video preview, click on the edit button, submit your. SRT file and you’re done. With Audext, you won’t have to lift a finger.
It’s not hard to notice how much your target market will expand through subtitle use. Many deem it a waste, but in reality, it’s more than worth your time. Audext minimizes your time loss for a very affordable price – $8.99 with the cheapest plan, with a free 30 minute trial upon initial registration. You have nothing to lose while also gaining a lot of potentials to maximize your presence with every consumer group in return.