An aesthetically pleasing blog design is crucial if you want to stand out from the crowd and attract a wider audience. Pay close attention to the following guidelines and you’ll surely be one of a kind among the vast majority of bloggers.
1. Blogging Platform Choice
WordPress is the most powerful platform for creating and publishing your content on the web. Its open-source and user-friendly nature makes it perfect for both beginners and more advanced users. With a completely free plan choice and an easy set-up process, you can get your website up and running in just a few steps:
Go to the website (wordpress.com) and click on the ‘Start your website’ button.
Fill in your information, choose an available domain name and select the ‘Free’ plan.
Activate your blog and select its title – try to think of something catchy and distinct.
Select and install a theme (you can customize it if you wish to do so).
Use the page builder tool to create and publish your first blog post.
2. Free & Paid WordPress Themes
One of the biggest advantages of WordPress is the ability to start a blog without spending a dime. This also applies to themes, with over 5,000 free choices. All of them go through a strict reviewing process and are kept to the highest standards. They tend to be lightweight without a ton of features, which provides an advantage when it comes to loading speeds.
Unfortunately, since they’re available to everyone, they’re not exactly unique. Free themes also have certain limits regarding their customization. If you decide to purchase a theme, it will pay off in the long run. You’ll have access to a lot more features and receive regular updates. The possibilities to personalize it to your liking are endless, which will show your blog visitors that your intentions are serious.
3. Aviary/Photoshop Editing
A picture is worth a thousand words, especially if it passes on useful information. Each image in your blog post should have its purpose, and tools such as Aviary and Photoshop can help with that.
You can create your own marketing content, something which will be unique to your website. If you put in enough effort to create your own content, people will appreciate it.
While Aviary is a lot more lightweight and mostly used for touching up images taken by a phone, Photoshop has a plethora of additional features. Both of them are extremely useful – it all depends on the situation.
Canva is a free online image editing tool that focuses on a simple yet effective usage method. It works on a drag-and-drop basis, offering its users almost 10,000 different templates and over one million pre-existing images.
Canva also lets users create their own templates from scratch and even has a “Design School” platform with multiple free courses regarding graphic design, branding, presentations, etc.
Canva can be used to create anything from infographics to photo collages. Pick the most suitable method to add value to your blog based on your theme and the areas in which you wish to improve.
5. Google Drawings
Unlike Canva, Google Drawings only offers a blank drawing canvas and a lot of different shapes to work with. You can insert as many components as you want. It has a familiar interface that takes mere minutes to adopt, and its integration with Google Docs is arguably its biggest advantage.
If you’re a beginner, the blankness of Google Drawings can seem intimidating. Try to look for inspiration in the already existing content, and you’ll find yourself improving your own blog with attractive designs, graphics.
If you have a lot of statistics to work with, an infographic is your best choice. Piktochart is specifically made for converting these bundles of data into a visually pleasing, easily readable format. Infographics are most effective when you’ve already written out a well-researched blog post, so make sure to put in the needed effort beforehand.
Afterward, it’s as easy as selecting a template or starting from scratch and editing/adding content. Once you gain more experience, this shouldn’t take you longer than 20 minutes.
7. Analyzing Competition with Spokeo
To overcome your competition, you need to have access to their platforms first. Spokeo is an online reverse phone lookup tool that could give you a lot of insight from a seemingly unimportant detail. All you have to do is input the appropriate phone number and Spokeo could do the rest.
By cross-analyzing billions of trustworthy records and over 100+ social media platforms, Spokeo is able to connect a particular phone number with its corresponding online presence in a matter of seconds. This way, you could know exactly where to look. You won’t have to spend hours upon hours chasing dead-ends and false leads.
Instead, you could use all that time to work on improvements with which you’ll be able to improve upon your competitors. By noticing their vulnerabilities, you’ll know what to avoid in your blog posts which will ultimately improve your following by a significant margin.
Stop wasting your time and give your journey a head-start today by running a reverse number lookup through Spokeo.
This content sponsored by Maguire Haigh. He is a marketing manager for Spokeo. He is interested in the latest technology trends, marketing strategies and business development. He also prefers traveling, exploring the world and meeting new people. Maguire has great experience in creating and editing articles on different topics.