You can grow your business rapidly by leveraging the power of technology. Assuming you have a well-structured business and hire the best people, then the difference between your company’s performance and your competitors is productivity and communication. The secret to enhancing both is to choose better applications and platforms than other companies in your niche.
By either deploying an app or accessing an online resource, you can use automated technology to make it easier to do things that would take longer if done manually. You’ll also benefit by using social media platforms to connect with your target audience and by using online educational resources to enhance your business knowledge and skills.
Here, then, is a quick 3-step guide on how to use technology to grow your business quickly.
Step #1: Use Automated Technology to Increase Sales
While, of course, we have not yet reached a point where we can replace persuasive salespeople to close the deal, you’d be surprised at how much of the heavy lifting a sophisticated app can do to automate many of the techniques and tactics that a person would normally do.
An excellent example of automated technology is the work done by emerged.com for lead generation for their clients. This company specializes in helping B2B companies sell products or services to healthcare practitioners and healthcare company administrators.
Step #2: Use Instagram to Improve Market Reach
You can improve the reach of your business on Instagram. This social media can help your company reach a global audience in a short time–even if you are currently using Facebook and Twitter.
Wonderful things happen when you add Instagram to your marketing mix. Despite the proliferation of social media platforms, Instagram is one of the fastest-growing channels. One reason for its remarkable popularity is its highly effective algorithm, an algorithm that helps businesses find their target audience to engage them with relevant content.
You can increase your reach on Instagram by creating interactive posts, posting at an optimum time to attract the attention of your followers, and using the Instagram stories feature to get your captive audience to notice your post.
Step #3: Use Online Learning to Increase Business Knowledge and Skills
You can use your smartphone to access business lectures on educational platforms and college online classes. You can even study for a bachelor’s degree during your lunch break at work.
As you grow your knowledge and enhance your skills to improve your business, here are some ideas to keep in mind to get the most value out of your education:
1. Schedule dedicated time to study a concept that will grow your business.
2. Be selective about the online tutorials you choose, preferring courses taught by recognized experts in the subject you’re studying.
3. Integrate all the things you learn into your experience but acting on the information you acquire.
A Word of Caution
In wrapping up this brief guide, it’s important to point out the dangers of digital distraction. Remember, technology is a double-edged sword.
Yes, using your mobile device can save you time and help you get more done in business, but it’s also possible that you can get so preoccupied with apps and social media on your phone that you lose your precious time.
The trick to increasing your productivity while decreasing your propensity for distraction is to distinguish between business and personal time. In other words, when you are using your smartphone for business, don’t respond to personal calls or text, don’t visit social media to chat, and don’t play online games. Wait until you have some free time before you entertain yourself.
Your smartphone can boost your productivity at work and streamline your business, but only if use its immense power with the wisdom to know the difference between when it’s time to work and when it’s time to play.
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