The very purpose of an outro is to get people to notice your brand and increase its popularity. Most promotional videos have a certain expectation from the viewer, which can range from anything from checking out a particular page to making a purchase. Having a call-to-action (CTA) helps to direct the viewers to act in a way that favors the brand.
To successfully have your audience react in the way you would want, you need to reiterate the core message of the video in the last few seconds. It is in this regard that it is feasible to have an outro to your video. In this article, we shall provide a detailed guide on all that you need to know about creating an outro for your videos.
The Need for an Outro
When creating a YouTube video, the primary goal for any brand or influencer is to get a certain number of views. However, brands need to walk the extra mile and tell their viewers what to do after watching the video. For someone who has enjoyed the video content, being told a relevant next step would cause them to act on it.
That is where the end screen or outros come to the picture. Depending on the type of business you are associated with, the number of videos in your YouTube channel, and your clarity on video marketing strategies, your outro can give a link to your other individual videos, some other relevant channel, or a website you want the audience to visit. The outro can also provide a link to your channel, asking viewers to subscribe to it.
Create Your YouTube Outro
Having understood the importance of an outro in boosting customer engagement, the next major step is to create one of your own. There are several outro making tools available, and your decision of the perfect outro maker should depend on your editing proficiency and the budget that you can afford. Here’s a look at some of the best outro making tools available today.
Lightworks has some of the finest real-time effects that you can add to your outro to make it stand out from the crown. The way Lightworks leverages the power of GPU to help you come up with unique stunning effects is extraordinary, and this has been the main reason for the success of the tool for more than 20 years now. Relatively easy to use, Lightworks comes with a hoard of advanced features making it a preferred choice for professional outro creators.
MAGIX Vegas Pro
One of the most sophisticated outros making tools, MAGIX Vegas Pro, allows you the luxury of taking audio or video clips from external sources while creating the outro. A slightly expensive tool, this provides the ultimate value for money and has been used in creating outros for Hollywood commercials as well. Nested outros is a unique concept introduced by MAGIX Vegas Pro wherein the timelines in your program can be nested one after the other to create a psychological effect on the viewer.
If you are looking for a quick outro making tool on a low budget, then Panzoid is the one for you. Here, you will find a set of ready-made templates for you to make a pick from. You can then edit text, customize the template, and even introduce 3D animation to your outro. One of the most intuitive editing tools, Panzoid, will give you unique templates that you will not find anywhere else.
Things to Keep in Mind While Creating Your Outro
Merely knowing how to edit videos for YouTube will not suffice, and you need to realize that creating an outro requires special attention.
Have a Goal For the Outro
Understandably, the outro that you make needs to be relevant to the video it is associated with. However, as a brand, you need to look at the larger picture and ensure that the outro is in alignment with the overall goal of your marketing campaign.
The goal can range from diverting traffic to a particular online seasonal sale to anything else that is specific to the brand or product line in question. If you are unable to get clarity on this, sit back and arrange for a brainstorming session with your team or well-wishers.
Keep it Simple
While your editing tool can give you a lot of creative freedom for you to experiment in your videos, it is a good practice to keep the outro clean and simple. That way, there will be lesser distractions for the viewer, making them more likely to act on your CTA.
Also, realize that the average viewer today has access to a lot more content than in the past. The fact that their attention span is shorter is another factor that you must not ignore. Considering these, try to restrict the length of your outros to not more than 30 seconds.
Be Consistent on Your Style
As a brand, you must realize that the purpose of your video is to get people to relate it to your brand. Being consistent with your choice of color scheme, logo, and overall theme will help make things easier. This is true not just in the case of your outros, but also in the intros, video layout, and other aesthetic details.
Ideally, you should spend some time exploring your outro or intro maker to identify a theme that identifies with your brand values. Sticking to that theme throughout all the videos on the channel will establish a feeling of familiarity, making viewers more likely to choose your brand over others.
Thus, you see that the journey of creating an outro is not as difficult as it looks. All you need to do is have clarity on how you want to picture the outro and then use an online tool to implement it. With proper strategizing, an outro can play a major role in boosting the sales of an organization that has video marketing as a part of its marketing strategies.